Utilising The Salt Path film to market your business
With the release of The Salt Path film in May, the South West Coast Path (especially the Exmoor section) is about to gain a lot more attention from walkers, nature-lovers and holiday makers alike. This is a fantastic opportunity for local businesses along the route to attract more visitors and gain more bookings. Here are 10 website updates a business in Exmoor could make to take advantage of The Salt Path film release:
1. Create a ‘Salt Path Connection’ Page
-Add a dedicated page explaining how your business is linked to The Salt Path—whether it’s located along the route, offers relevant services (e.g., accommodation for walkers), or is near key locations from the book and film.
-Include a map showing your proximity to the South West Coast Path.
2. Write a Blog Post: ‘Follow in the Footsteps of The Salt Path’
-Feature a walking itinerary inspired by the book, highlighting local spots near Exmoor that resemble the landscapes described, as well as the real-life landscapes that feature in the film – ie) the Valley of the Rocks.
-Provide practical tips for visitors planning a Salt Path-inspired trip ie) what to pack and what to wear for the landscape and climate, what to look out for, and must-see stop-offs.
3. Add a ‘Salt Path Stay’ or ‘Walker-Friendly’ Section
-Accommodation businesses can add a section detailing walker-friendly features like drying rooms, packed lunches, and luggage transfers.
-Use phrases like “Perfect for walkers retracing The Salt Path journey” to boost SEO rankings.
4. Highlight Nearby Filming Locations
-If any scenes from the film were shot near your business on Exmoor, create a page or post titled ‘Visit the Real Filming Locations of The Salt Path’ with photos and descriptions.
-Include directions, terrain information and estimated walking times from your business.
5. Update Your About Us Page to Mention The Salt Path
-If your business is directly on or near the South West Coast Path, add a sentence about it in your ‘About’ section to boost relevance.
Example: “Located just a short walk from the famous South West Coast Path, and featured in The Salt Path, we’re the perfect base for those exploring the stunning Exmoor coastline.”
6. Offer a Free Downloadable Walking Guide
-Create a simple PDF guide with a Salt Path-inspired walk from your location, and make it available for download on your website.
-Capture emails in exchange for the download to build and future proof your mailing list.
7. Add ‘The Salt Path’ Keywords for SEO
Include key search terms on relevant pages such as: “Stay on The Salt Path” “Walking in Exmoor inspired by The Salt Path” “Follow The Salt Path film locations” “Best places to eat near The Salt Path in Exmoor”
8. Write a Blog: ‘Best Places to Stay on The Salt Path’
-If you run accommodation, create a blog showcasing why your location is perfect for The Salt Path journey.
-Mention amenities that appeal to walkers (e.g., boot cleaning, warm showers, dog-friendly rooms).
9. Create a ‘Salt Path-Inspired Experiences’ Page
-Restaurants could add a Salt Path-themed menu or picnic hampers and list them on their site.
-Outdoor activity providers can promote guided walks inspired by the book’s journey.
10. Add a Section to Your Homepage
-Add a banner or section on your homepage promoting your connection to The Salt Path.
Example:
“Inspired by the South West journey of The Salt Path? Stay with us and explore the stunning Exmoor landscapes featured in the book and film. More information to follow… #BuyLocal #BuyBritish #EatExmoor”
If you have any questions or would like to find out more about marketing your business, please contact our marketing team on marketing@visit-exmoor.co.uk
You can find out more about The Salt Path and it’s locations on South West Coast Path here.
