Social media campaigns

Social Media Campaigns

Visit Exmoor now have an active social media audience of 34,000+ followers across Instagram, Twitter and Facebook.

This page is a guide to the campaigns we are running and the social media hashtags we are using. These are our key campaign messages and are being used across our social media activity, please feel free to adopt them across your social media marketing. 

Why you need to be on Social Media...

As a direct result of the pandemic and the subsequent lockdowns, social media usage in 2020 grew at the fastest rate in three years. There are now more people using social media across the globe than not, with 4.2 billion users worldwide.

Almost all social media users access platforms via mobile devices, a whopping 98.8%. The average UK user spends 1 hour 49 minutes each day on social media.

Social media usage in the UK has stayed relatively consistent over the last 12 months. There are now 45 million social media users, or 66% of the UK population using the platforms.

In the UK, Facebook now has a reach of 38 million people, which is unchanged from this time last year. That’s 66% of the total UK population over 13 years old.

As of January 2021, there were 31 million Instagram users in the UK. Up from 24 million 12 months ago. According to Instagram, 53% of the UK’s population can be reached with advertising. The gender split is still slightly skewed towards females (54% vs 46% males).

According to Twitter, they have 353 million registered users globally, 16.5 million of which are in the UK.

All stats from: 2021 social media trends.

Our Latest Campaign #HereAllYear 2023

This winter (2022/23) Somerset County Council, in partnership with South Somerset, Somerset West &
Taunton, Sedgemoor and Mendip Councils, are working alongside Visit Somerset and Visit Exmoor to
deliver the ‘Here All Year’ campaign, supporting the county’s tourism and hospitality sectors during
these typically quieter months.

Campaign aims:
• To increase visitor numbers and business spend within the visitor economy for Exmoor.
• To draw attention to Exmoor as a visitor destination, highlighting Exmoor’s rich assets and
inspiring visitors to take breaks or holidays in the county, including in the shoulder season
too, thus delivering tangible benefits for Exmoor visitor economy businesses.

The multichannel campaign will run from late December to March across the following mediums:
• Targeted social media advertising on Facebook and Instagram
• Targeted Google Display campaign
• Partnership Marketing
• Press trip and influencer engagement

How to use this toolkit
We are asking for your help in reaching people who will visit Exmoor and spread the word about
Exmoor as a visitor destination. This document provides you with pre-written social media content that you can use to tell your audiences about Exmoor as a visitor destination.


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