The Exmoor brand has been developed by Visit Exmoor (VE) to provide a consistent look and strong identity for promotion of Exmoor as a visitor destination. By adopting a single brand we will build awareness and recognition amongst visitors and potential visitors to the area.
The brand has been developed to represent the place of Exmoor and is not a corporate brand for the Exmoor Tourism or constituent partners.
Local businesses and organisations can use the logo and brand concepts if they are a member of a recognised local tourism organisation and provided the logo is used in accordance with the brand guidelines. Local producers can also use a version of the branding on the same terms and on condition that they are not mis-selling produce (e.g. the label should only be used when products are genuinely produced in this area).
1. Brand Guidelines – the Exmoor destination brand toolkit
Download the Exmoor destination brand toolkit by clicking below.
This will help you understand how to use the logo and brand and which version you should use.
2. Download the appropriate logo
Tourism providers and organisations and producers located or working within & around the Greater Exmoor area who are members of an VE recognised trade association can use the following logo(s) for marketing and promotional uses.
By downloading the logo you are actively agreeing to the guidelines set out in the Brand Guidelines.
The logo should not be used in any way other than those provided in the guidelines and must not be used by any business that is not a member of an VE recognised organisation. The VE reserves the right to withdraw use of the logo.
To download please right click over the appropriate logo and select save as. The logo on the left in each section should always be used as first preference, unless the inverted one has to be used to ensure the logo is legible. You can download large versions of all the logos from the Flickr account here.
Tourism organisations and businesses
Businesses located in & around the Greater Exmoor area who are members of an VE recognised Trade Association can use the following logos for marketing and promotional uses.
Use this logo for businesses / activities across the Greater Exmoor area or when you are using alongside the ENPA or QH AONB Logo(s) (with permission).
Use this logo if you wish to specifically promote a business / activity based within the West Somerset coast or Quantock Hills area.
Use this logo to specifically promote a business / activity based within the National Park boundary.
Producers can use the following logos to flag up products produced within the appropriate area (misuse would be a trading standards issue).
Use this logo for products from within the Greater Exmoor area or when you are using alongside the ENPA or QH AONB Logo(s) (with permission).
Use this logo if you wish to specifically flag up products from within the National Park boundary.