About Us

About Us

A non-political body that seeks to maximise the benefits of sustainable tourism for its members, the local economy and communities whilst working together with all appropriate bodies engaged in promoting the economic and social well being of greater Exmoor. The area represented consists of Exmoor National Park, West Somerset, the Quantock Hills and North Devon. 

Our History:

Visit Exmoor is the  trading name for the Exmoor Tourist Association which in 2015 merged with the former Exmoor Tourism Partnership. 

The Association was set up in 1982 to help maximise the benefits of sustainable tourism for its members and to bring members’ businesses, and Exmoor, to the attention of people considering visiting Exmoor for holidays and short breaks. Its activities aim to benefit its members, local communities and the wellbeing of the Greater Exmoor region, by promoting the benefits of Exmoor to potential visitors. It is a non-profit making organisation, using subscriptions for the promotion of their members and Greater Exmoor.

Our Team:

Emma Thomasson – CEO – director@visit-exmoor.co.uk

Emma is our CEO and has been working with Visit Exmoor for over 3 years. Emma as a MBA from Henley Management College and spent over 25 years working as an executive in large corporations helping large clients with strategy and complex transformations. Emma is passionate about the area and our visitor economy and has lived on Exmoor with her husband and young family for 9 years. Emma has her own consultancy and is also co-director/founder of local frozen food production company Croft and Cottage.

Aisha Elliott – Marketing – marketing@visit-exmoor.co.uk

Aisha is the newest member of the team, taking over the Marketing and PR. Aisha has lived in the South West for over two decades and runs her own business providing business support and marketing services. Over the last five years, she has worked with a variety of SMEs managing, and delivering numerous outward communications across a range of key platforms and is passionate and eager to support Exmoor businesses to thrive. She can be contacted on marketing@visit-exmoor.co.uk

Cally Elston – Website – website@visit-exmoor.co.uk

Cally has over 15 years experience working within marketing communications, branding and events across various industries. She has her own business, The Marketing Person, and has been managing the marketing for Visit Exmoor for the past two years.  She has recently changed roles and now manages the website. Her role is now focused on creating and updating member business profiles, adding blogs and articles, promoting events and things to do across the area plus general website maintenance to ensure this channel is working as hard as possible for our members and the area! If you would like any changes to your member profile or have any events or news items you’d like to promote, get in touch! website@visit-exmoor.co.uk

Max Lawrence – Business Support – honsec@visit-exmoor.co.uk

A Fellow of the Institute of Hospitality with over thirty years of experience on the front line of business, hospitality management and the visitor economy both in the United Kingdom and Europe, Max is well placed to understand the unique challenges of your business. Launching four high profile consumer-driven multi awards winning hospitality enterprises from concept and business plan to successful sale to new operators. Working and residing on Exmoor he has a complete understanding of the challenges of business operation in the beautiful but unique environment. Max brings to our members a specialist skill base in business support, service, performance, quality management systems, and continual improvement. For any business support related queries, email – businesssupport@visit-exmoor.co.uk

Mike Bullock – Membership – membership@visit-exmoor.co.uk

Mike has worked within the Leisure and Hospitality Industry for the last 27 years. He has managed and operated hotels, pubs and 5* Holiday parks. His role gives him responsibility for the recruitment of new members and providing a consistent contact point for all Visit Exmoor members. For any queries about membership, please contact Mike on: membership@visit-exmoor.co.uk

Wendy Spackman – Accounts – accounts@visit-exmoor.co.uk

Wendy moved to Somerset in 2019 and has worked in accounts for the last 36 years across many varied industries. In her spare time, Wendy enjoys beekeeping, reading, puzzles, crafting and walking. She is also an avid clay shooter and travels across the country taking part in various competitions as a proud member of Somerset Ladies Clay Shooting Team. For any accounts related queries, Wendy can be contacted on – accounts@visit-exmoor.co.uk

AGM 2022:

Our AGM was held on the 26th April 2022. Please find below the meeting minutes, financials and achievements.




See the full recording of the AGM on YouTube. 

Watch our Achievements Video on YouTube