Why join Visit Exmoor?
Increase your visibility, boost your bookings & be part of Exmoor’s tourism growth
Visit Exmoor is the official tourism body dedicated to promoting Exmoor as a top visitor destination. As a member, you’ll gain access to exclusive marketing, industry support, and networking opportunities – helping you attract more visitors, increase your bookings, and grow your business.
In 2024 alone, the Visit Exmoor website welcomed:
240,000 visits
550,000 page views
3,467 hours of visitor browsing time
200,000 visitors from Google alone
That’s a significant audience actively looking for things to do, places to stay, and local experiences – make sure your business is part of what they find.
Our role extends far beyond the individual digital footprints of clicks, likes, or website visits. At our core the value we deliver is to put Exmoor in the minds of potential visitors, inspiring them to visit. We are fundamentally here to cultivate a robust demand for Exmoor, enhancing its reputation as a premier destination and inspiring visitors to explore the rich tapestry of experiences our region offers. This underpins every aspect of our work, aiming not just for immediate visibility but for sustained and return interest in Exmoor, ensuring that benefits all businesses in our Exmoor visitor economy.
This is of course represented in over half a million page views of our website each year and our constantly growing Social Media Audience and Engagement. We are also responsible for press trips, media articles, regular columns in publications (like Somerset Life) all of which create demand and footfall that might not necessarily be seen in our website traffic. We also brief and lobby government and area MPs and stakeholders on the key issues and priorities for the area. This work benefits each and every one of our members and every visitor economy business across the area.
Without memberships we could not achieve the same level of broader brand elevation, demand creation and be a voice for the Exmoor area visitor economy – all of which which contribute significantly to the long-term success and vibrancy of your business by attracting visitors to Exmoor.
Who should join?
We welcome all tourism-related businesses, including:
- Accommodation providers (hotels, B&Bs, cottages, campsites etc.).
- Visitor attractions, experience providers, and tour operators.
- Food & drink businesses, local producers, and hospitality venues.
- Activity-based services (walking, cycling, adventure etc.).
- Retailers, transport providers, and event organisers.
If you want to connect with more visitors and be part of Exmoor’s thriving visitor economy, membership is for you.
More visibility = more bookings
- Be featured in Visit Exmoor’s Availability Search, viewed over 7,500 times last year by potential visitors.
- Appear in targeted digital marketing campaigns, including seasonal promotions, email newsletters, and social media.
- Get included in PR initiatives and regional press features promoting Exmoor nationally and internationally.
Stronger online presence
- A full listing on the Visit Exmoor website – one of the area’s most visited platforms with over 550,000 page views a year.
- Exposure across Visit Exmoor’s social media channels, which actively engage thousands of potential travellers.
- Access to free digital assets, like imagery and branding, to improve your own marketing.
- Opportunities to be part of seasonal content campaigns, such as walking holidays, family breaks, and coastal escapes.
Be part of a trusted tourism network
- Connect with 150+ local tourism businesses across Exmoor.
- Attend regular member networking events, training sessions, and business development workshops.
- Access up-to-date research, data, and visitor insights to guide your decisions.
- Benefit from ongoing business support, advocacy on key issues, and potential funding opportunities.
Exclusive marketing & PR perks
- Get priority inclusion in press trips, influencer collaborations, and national media features.
- Unlock discounted advertising opportunities in Visit Exmoor’s campaigns and print materials.
- Stay ahead of trends with early access to tourism reports, booking patterns, and marketing insights.