Our Campaigns
At Visit Exmoor, our campaigns celebrate everything that makes this beautiful corner of the world so special – from breathtaking moorland views and charming villages to unique local experiences and thriving independent businesses. Throughout the year, we run creative initiatives that shine a spotlight on Exmoor, inspire visitors, and strengthen our local community. By getting involved, you can share your story, reach new audiences, and be part of the collective effort to showcase the very best our region has to offer.
Why you need to be on Social Media...
As a direct result of the pandemic and the subsequent lockdowns, social media usage in 2020 grew at the fastest rate in three years. There are now more people using social media across the globe than not, with 4.2 billion users worldwide.
Almost all social media users access platforms via mobile devices, a whopping 98.8%. The average UK user spends 1 hour 49 minutes each day on social media.
Social media usage in the UK has stayed relatively consistent over the last 12 months. There are now 45 million social media users, or 66% of the UK population using the platforms.
In the UK, Facebook now has a reach of 38 million people, which is unchanged from this time last year. That’s 66% of the total UK population over 13 years old.
As of January 2021, there were 31 million Instagram users in the UK. Up from 24 million 12 months ago. According to Instagram, 53% of the UK’s population can be reached with advertising. The gender split is still slightly skewed towards females (54% vs 46% males).
According to Twitter, they have 353 million registered users globally, 16.5 million of which are in the UK.
All stats from: avocadosocial.com 2021 social media trends.
Free opportunities to develop and promote your tourism and hospitality business on the Somerset and Exmoor coast from Brean to Porlock
Connect with people like you by coming to one of our networking meetings designed exclusively for coastal tourism and hospitality businesses. More than 90 businesses have already attended a networking meeting and have told us it’s “Always helpful to get together with other like-minded businesses. The aim is to bring together like-minded professionals who are passionate about promoting the Somerset and Exmoor coast. All tourism businesses are welcome. Please contact Nell Barrington details at the bottom of this information.
We are producing a passport for the Somerset Exmoor Coast Path which has spaces in it for visitors to collect souvineer stamps. If you are located right on the path you could promote your business as a stamping point, it’s free. The idea is to get those walking the trail to visit businesses along the route, collect a stamp, hopefully take a photo and share of social media using the #SomersetExmoorCoast tag and spend some time and money with you. All stamping points will be promoted on the website and on social media. Please contact Nell Barrington for more details.
Join the dedicated private Somerset and Exmoor Coastal Business Facebook Group to share your news, to share ideas, ask questions or just chat. Follow link below to join.
https://www.facebook.com/groups/871043740641701
Contact Nell Barrington for any other information http://nell@barringtonassociates.co.uk.
