Visit Exmoor are proud to be supported by NFU Mutual Williton and Rooksbridge, an organisation that has championed local industries for over a century and continues to protect and invest in rural communities. This aligns with Visit Exmoor’s mission to support the people, businesses, and heritage that make this region so special.

Exmoor’s unique landscapes, with their rolling hills, deep valleys, and dramatic coastlines, are home to a thriving visitor economy and a diverse range of small and medium sized businesses that enrich the region’s visitor experience. NFU Mutual Williton and Rooksbridge commitment to supporting these businesses and our rural communities that depend on them is why this partnership is such a natural fit.

As a mutual organisation, NFU Mutual is owned by and run for its members, making decisions that serve the long-term interest of those they protect, rather than short-term profits. This people-first approach mirrors the essence of Exmoor’s visitor economy, where hundreds of small businesses, from local farmers diversifying their income to independent guesthouses and local producers, form the backbone of the region. NFU Mutual’s dedication to these communities is what makes this partnership with Visit Exmoor so vital.

Why NFU Mutual Supports Visit Exmoor

NFU Mutual Williton and Rooksbridge have partnered with Visit Exmoor because they understand the importance of investing in our local visitor economy. By aligning with Visit Exmoor, they are supporting hundreds of small businesses within our region, ranging from rural enterprises to tourism-focused businesses. Their mission to protect rural livelihoods and build healthy communities aligns perfectly with our goal of supporting a thriving and resilient Exmoor economy.

From their heritage in rural communities to their personal service and tailored solutions, NFU Mutual’s values are deeply woven into the fabric of the Greater Exmoor region. Together, we are committed to building long-term partnerships, not just through insurance, but by creating opportunities for Exmoor’s people and businesses to flourish.