Visit Exmoor Social Media and Communications Guidance for Members

 

During this uncertain time, we'd like to reassure you that Visit Exmoor are here to support you and your businesses. We are working hard to deliver interim initiatives that can help our tourism business now.  We have devised a PR strategy for this period to reach our 24,000 social media audience whilst they are insolation or working from home. We are planning to be ready and ahead of the curve at the appropriate time with campaigns and PR to entice a new domestic marketing to Exmoor and to remind our regular visits why they want to return.

Social Media - An Overview from Visit Exmoor

We have prepared ‘A Social Media Overview’ document which you can view here. The document contains a quick overview of the channels Visit Exmoor use and how we use them. There is also a guide to using hashtags and details of our current campaigns, plus a few hints and tips.
 

Visit Exmoor Messaging Update - Themes & Communications 

This guide has been created with the emphasis on planning and encouraging consumers to consider booking for the future, after restrictions are lifted. We have put together some information about how you can help to increase consumer confidence when promoting your businesses. See here. Updated 030620.
 

#VirtualExmoor

This campaign has kicked of across our social media channels offering inspiration to our followers during this time. We have selected the wording: Bringing Exmoor to your home #virtualexmoor and underlined this with the hashtags #visitexmoorlater

The posts feature a selection of inspirational photos and video footage from across Exmoor. We’ve had some fantastic feedback and comments from followers. This is a wonderful way for us to continuously remind people about Exmoor and why it should be on their list to visit or plan a return visit.

#MyExmoor

The focus of #MyExmoor is the people of Exmoor, with the intention of sharing positive and heart-warming stories of Exmoor. Thanks so much to those who have already been involved. For those who haven’t yet seen this initiative, please take a look on Instagram where you’ll find some examples.

Please get involved, it’s been wonderful to see such positivity and lovely comments from people who have been to the area and are endorsing the experiences they have had.  If you’d like to take part, please email me over a photo (of you, your business or perhaps a favourite landscape shot) and a quote about why you love Exmoor.  We will try and feature as many of these as possible.

Why not create your own virtual footage?

Virtual tours and video footage have become increasingly popular online. We have noticed an uplift in journalists requesting this type of content to promote businesses and attractions. It’s a really powerful way to engage with your current audience and to attract a potential new audience during this lockdown phase. 

Most mobile phones have video recording as a functionality, this is all you really need to create some simple footage. Why not have a go at producing a short video clip to use on your social media?
 
If you are an accommodation provider:
 

Create a virtual tour of your accommodation, giving people the experience of what they can expect to see when they stay with you.

Capture a panoramic view of outside the accommodation and show the magnificent views of Exmoor or beauty and charm of your local town or village. 

Think about including yourself in the video - highlighting the warm welcome guests will receive when they stay with you in the future. 

If you work within food and drink:
 

Prepare a clip demonstrating how to cook a signature dishes.

Offer some hints and tips, such as ‘How to make the perfect…’. 

With many parents at home with their children, you could look to feature some child-friendly cooking ideas and suggestions with a brief demonstration. 

If you are an attraction or activity:
 

A virtual tour or virtual experience of your business or activity is a really good way of promoting your facilities during this period.

Heartwarming or amusing anecdotes and images of what you are doing to stay busy.

Also think about whether there are engaging online activities for children that you could create and publish during this time. These are becoming increasingly popular on social media with parents searching for ideas. 

Always include:
 
#VirtualExmoor - "Bringing Exmoor to you" and importantly #VisitExmoorLater ‘we look forward to welcoming you when its safe to do so’ message.
 

Awards Entry

Just a reminder to enter the Devon or Bristol, Bath and Somerset Tourism Awards. For those of you who attended the AGM, you will have seen how easy it is to enter and it is FREE to enter. Please use this link for how to get involved:

Devon Tourism Awards

Somerset Tourium Awards

The awards offer so many opportunities and benefits – if you win, this is something positive to shout about on all your marketing materials and will help you stand out. And strengthen your message to people researching places to stay, places to eat and things to do.

Blog

Blogs are an opportunity to tell the world why Exmoor is such a fantastic destination and why people should come and interact with your business.  For example, you could write about Exmoor National Park being an International Dark Sky Reserve and why people should come and stay at your accommodation for this experience. Or you could write about the Exmoor ingredients that go into your food and produce and what makes them so special or unique. Or you could write about your favourite walks and favourite places across Exmoor and tie these back to your business (if you offer tours for example). You can also focus on your unique offerings i.e. eco-credentials or dog friendly.   And if you do enter the above awards, you will have created some fantastic copy (saying why you are wonderful and deserve to win an award!) which you can easily use within your marketing (and share with Visit Exmoor). Alternatively, contact me with a theme for a blog that we can co-write.

Remember to tag us when you post any content on social media:

@visit_exmoor (Instagram) and @visitexmoor (Facebook and Twitter).

Please contact us directly if there is anything you would like to discuss or talk through or if you have any thoughts or ideas.  We are here to support our members.

marketing@visit-exmoor.co.uk

_____________________________________________________________________________________________________

Further Visit Exmoor page links:

Coronavirus Business Support: Toolkits, Training, Industry Data & Research  

Coronavirus Business Support: Key Information & Links