South West Visitor Economy Hub
The South West Visitor Economy Hub is a free to access tool for all businesses that operate in the tourism and hospitality sector – hotels, guesthouses, restaurants and more.
The Hub gathers local data on footfall, visitor profile & origin, booking behaviour, attraction visits, accommodation occupancy, and much more, and turns it into clear, simple, visuals. It enables you to understand up to date trends at a glance, benchmark performance, plan ahead, and make confident decisions about marketing, pricing, events and future investment. If you don’t have time for analysis, no problem; each month you contribute your data you receive a copy of the monthly report produced by the SWVEHub team giving insightful headlines about how our tourism economy is performing.
Access is completely free to all visitor economy businesses who share on a monthly basis a small amount of top line data. This data remains completely confidential in the Hub but enhances the data to paint a broader picture of destination performance.
Your involvement will make a big difference to Visit Exmoor’s work to boost tourism in our region.
What SWVEH Offers to Businesses
By signing up to SWVEH, tourism businesses in the South West unlock access to:
- Visitor statistics & footfall data — up-to-date data on how many visitors come to the region, where they stay, and when.
- Visitor demographics & behaviour insights — understand who’s visiting (age, origin, time of visit), what they do, and what they look for.
- Performance benchmarking — compare your business performance against regional peers (occupancy, revenue, visitor numbers).
- Marketing impact measurement — see how your digital marketing or campaigns affect visitor numbers and bookings.
- Trends & forecasts — spot shifts in travel patterns, downtime vs peak season flows, and identify opportunities for business planning.
- Visitor feedback & perception data — aggregated reviews and feedback to help you understand what draws people to the region — or deters them.
This data helps small and medium-sized tourism businesses make informed decisions about staffing, pricing, marketing, service offerings, and investment.
Who Should Sign Up?
- Accommodation providers (hotels, B&Bs, holiday-lets, guesthouses, campsites)
- Attractions and natural-heritage sites (walking, wildlife, outdoors, parks)
- Food, drink and hospitality venues
- Activity and experience providers (guided walks, tours, outdoor adventure, events)
- Retail outlets, crafts, local producers aimed at visitors
- Transport and parking providers linked to the visitor economy
If your business depends on visitors — locals and tourists alike — SWVEH gives insights you can’t easily get elsewhere
