Strategic Action Plan 2013-18

Exmoor Strategic Action Plan 2013-18 Ambitions


Exmoor will be recognised as one of the top visitor destination brands in the country, renowned for offering high quality and sustainable tourism experiences, and which is led by a successful tourism industry and supported by the community.


  • To increase the value from domestic and international visitors by addressing seasonality, length of stay and increasing numbers where appropriate, and by positioning the area’s tourism products as being distinct, high quality and competitive.
  • To build on the destinations position as a leader in sustainable tourism, managing tourism to conserve and enhance the special qualities of the area that underpin the tourism product, and increasing visitors understanding and enjoyment of the area.
  • To take a joint leadership role with partners on issues affecting the tourism industry, consult with stakeholders, encourage professional standards, identify issues, trends and opportunities and coordinate partner actions, seeking funding and resources to maximise potential.
  • To support individual tourism businesses by all possible means and help build the capacity of the tourism industry and wider sector, encourage quality, training and networking, and help maximise the potential of trends and opportunities in order to enhance business profitability and support sustained industry growth.

You can download the full Strategic Action Plan for Sustainable Tourism on Exmoor (2013-1018) here as a PDF (3MB). Please note this was originally developed through the Exmoor Tourism Partnership which has since merged with the Exmoor Tourist Association. Exmoor Tourism have conducted a mid term review and will also be responsible for delivering actions previously down to ETP or ETA.