For 2013 two adverts have been created which complement each other whilst focusing on slightly different markets. The adverts use footage taken for a brand new immersive audio visual experience which will be a key feature within the new Lynmouth Pavilion National Park Centre, opening later this year.
‘A Place for Adventure’ has a more active theme, and in addition to aerial footage of Exmoor’s stunning coastline highlights opportunities available in the area including walking, mountain biking, sailing, high rope adventures and riding. It portrays Exmoor as a place for adventure featuring stunning footage from across the National Park, and inviting you to plan their own adventure. To find out more about the activities available click here.
'Dream, Discover, Explore' is designed to have a broad appeal aiming to attract more people to the area, based on the current visitor profiles. There is no voice over until the end, allowing viewers to immerse themselves in the high quality footage which starts with a birds eye view swooping up the Hoar Oak Water at Watersmeet.
The advert also features the village of Selworthy, Exmoor ponies above Porlock vale, the dramatic coast at Heddons Mouth and finishes with aerial footage of Dunkery Beacon, the highest point within the National Park. The advert uses the new Exmoor brand promoting Exmoor as a place to dream, discover and explore.
The advert above was filmed on location in Exmoor National Park in early August 2012 by Adrian Holloway of Singular Productions, based locally in Devon. The advert takes a gently humorous direction in highlighting how often we take our own places of home for granted, It features a local Exmoor character sharing his views on Exmoor which are interspersed with spectacular shots of the inspiring landscape and activities available within Exmoor.
Be Inspired by Exmoor
If you’ve been inspired to discover and explore Exmoor for yourself the following is a brief guide to some of the locations featured in the film and the numerous opportunities available to you
on a visit to Exmoor.Exmoor – a rural landscape
The advert starts with a farmyard scene, which is revisited throughout the script, shot at award winning Hindon Farm
near Selworthy. The Exmoor landscape, although wild in places, has been created over thousands of years through farming. Many farms offer accommodation or else there is a whole wealth of accommodation within Exmoor’s
small towns, villages and hamlets from boutique hotels to charming country cottages.Valley of Rocks – an inspiring landscape
This rocky valley to the west of Lynton is arguably the most spectacular scenic location on Exmoor. There are many legends surrounding the rock formations, the remains of prehistoric settlement and a herd of wild goats. It is reached by an easy walk from Lynton, along Lee Road or North Walk, part of the South West Coast Path. Public footpaths around the valley provide spectacular views, particularly from South Cliff and Hollerday Hill. There are toilets and refreshments in season. The National Park, Quantock Hills AONB and West Somerset Coast are full of inspiring landscapes for you to discover and explore.Tarr Steps – a glimpse into the past
This ancient 'clapper' bridge across the River Barle is must for any visit to Exmoor. The bridge is of primitive construction, with large unmortared slabs of megalithic stone resting on one another, and is the largest example of its type. The tranquil river Barle and the valley woodlands are Sites of Special Scientific Interest and a designated National Nature Reserve abounding with wildlife.
Burial mounds on high ridges, unique and ancient patterns of standing stones, cliff top Roman forts, astonishingly preserved medieval villages and incredible Victorian industrial engineering are all there to be explored within Exmoor and the Quantocks. You can even retrace the steps of history following the very routes that the likes of Coleridge, Wordsworth and R D Blackmore took as inspiration for their writings.Active Exmoor
Exmoor is recognised as one of the best and most challenging off road cycling destinations in the UK. The combination of a beautiful and varied landscape and an excellent network of bridleways, lanes and other permitted tracks provide ample opportunity for cyclists to enjoy some fantastic rides. Those seeking to discover other outdoor activities won’t be disappointed either – from kite surfing, climbing and coasteering to pony trekking, electric bikes and llama walking, not to mention a first class network of walking and riding routes, Exmoor has something for all.Family attractions
The Lynton and Barnstaple Railway is just one of the options for those looking for a more gentle experience. Within Exmoor you’ll find award winning beaches
, the famous Lynton and Lynmouth cliff railway powered by water, the West Somerset Railway (the country’s longest preserved line), numerous great family attractions
and a whole series of events throughout the year.Food and Drink
Local quality food and drink
abounds a plenty in Exmoor. You can visit local cider farms, purchase your own mouth watering goods for a picnic (or take a little taste of Exmoor back home) or enjoy a meal prepared for you using some of the finest local ingredients from the moor and sea at one of Exmoor’s great restaurants. A cream tea is never far away when you need that little extra boost!Something for everyone
A 30 second advert can never portray the variety of landscapes, activities, attractions and opportunities that Exmoor has to offer. To experience these you will need to come and visit and see for yourself. Despite what our friend in the advert says Exmoor is one of the most peaceful and tranquil parts of the country and is yours to dream, discover and explore.